Today, I want to do a review on Korean cosmetic brand called SU:M 37. Su:m37 may not be so familiar to people outside Korea so let me give a quick introduction. Su:m37 is from LG household Corporation. It is now a uprising cosmetic brand in Korea. Su:m37 offers naturally fermented cosmetics and are free of artifical colors, fragrances and other preservatives. Brand name means respiration in Korean and su:m refers to skin's respiration while 37 represents the optimal temperature for fermentation.
su:m 37 White Award Ultimate Whitening Ampoule in Cream
su:m 37 Secret Programming Essence
Su:m37's Secret Programming Essence is the first moisturizing step in an Asian style routine and has generated many sales over the time period. This essence is made out of 80 different kind of pant extracts and is often being compared to SK-II's popular essences. It is at a very affordable price range compared to other top skincare brands.
If you are wondering about su:m37's ingredients: click here to find out all about their ingredients on other products as well!
In the facial routine, essence comes after toner and before applying serum and sleeping masks. Previous to this, I have been using SK-II's miracle water essence and it feels a bit thicker, the texture felt rich like a mix between lotion and toner. I like to apply my essence with cotton instead of using my hands. You can feel the smoothness of your skin immediately! Secret Programming Essence is so moisturizing that sometimes I would skip the moisture part of my routine. It is perfect for all seasons especially winter to keep your skin moisturized. The packaging of this product is luxurious. Overall, I think this secret programming essence would be an essential to keep skin calm, soft and moisturized. An excellent product, I highly recommend for people with dry skin!